Mark Robinson


Contacts:Liz Watson, Chief Marketing Officer[email protected]/* */Office: 866-820-7764Cell: 330-957-3175

Jame Judge, PetPace 
 [email protected]/* */844-JUDGEPR

ASPCA Pet Health Insurance Program Partners with PetPace to Raise Pet Health Awareness Among Pet Parents

AKRON, Ohio (May 11, 2016) – Two pet health companies have joined forces to provide increased options and education to customers for the purpose of improving the health and wellbeing of America’s pet population. ASPCA Pet Health Insurance program announced a strategic partnership with PetPace™, creators of a revolutionary health monitoring smart collar, which will provide preventive care, education and discounts to customers.

ASPCA Pet Health Insurance (APHI) is offered by Hartville Pet Insurance Group, one of the oldest and largest providers of pet health insurance in the United States. Pet parents can choose from a variety of levels of coverage and add-on options to customize an insurance plan that fits the needs of their pets and their budget.

The PetPace™ patented innovative smart collar provides remote real-time monitoring and analysis of pet vital signs and activity. Owners can ensure the health and well-being of their pet via alerts sent to their smartphone through the PetPace app. It also delivers Veterinarians full access to their clients’ data for more complete care. Various sizes are available for all cats and dogs.

“The care and well-being of pets across America is the anchor of our business, so finding a partner with the same vision and focus is exciting for us,” said President and CEO of PetPace LTD, Avi Menkes. “Hartville through the ASPCA Pet Health Insurance program has an outstanding knowledge of and history in the pet care marketplace, and our aligned missions make for a mutually beneficial partnership.”

Hartville is promoting the PetPace collar to its ASPCA Pet Health Insurance customers and veterinarian partners to help raise awareness of the product.

“We want our pet parents to have the best access to education on pet health as well as insight into technology and services on the market that will keep their pets safe,” said Chief Marketing Officer for Hartville Pet Insurance Group, Liz Watson. “In addition to offering customizable plans that provide coverage options for illnesses and injuries, we also promote wellness plans for our pets and the PetPace collar is a perfect companion to help pet parents keep pets well and also be aware of any emergencies.”

In addition to the consumer collar, PetPace offers a professional pet monitor collar for veterinary hospitals and animal care professionals that can be used in-house for intensive monitoring or on outpatients for detailed follow-up, tracking a pet’s progress, while instantly identifying adverse reactions as soon as they develop. Hartville through the ASPCA Pet Health Insurance program has a long-standing relationship with many vet clinics nationwide and will help raise awareness of the collar for these partners as well.

“Pet care is a growing expense among Americans, who overwhelmingly feel that pets are a part of their family,” said Watson. “Our model is to help pet parents keep their furry family members healthy, and preventative care and wellness checkups are a very important aspect of pet health as well as financial management. This partnership allows each company to help customers have access to pet health care options.”

ASPCA Pet Health Insurance plans, coverage, blogs and information are available at

About HartvilleHartville Pet Insurance Group is one of the oldest and largest providers of pet health insurance in the United States. In 2006, Hartville was named the only strategic partner for pet insurance of the ASPCA® (The American Society for the Prevention of Cruelty to Animals®), The ASPCA does not offer insurance. Through a strategic licensing agreement, in exchange for the use of ASPCA trademarks, the ASPCA is paid a royalty fee of up to 10% of the purchase price, with a minimum of $335,000 per year.

The ASPCA Pet Health Insurance program is underwritten by United States Fire Insurance Company and administered by Fairmont Specialty Insurance Agency (FSIA Insurance Agency in Calif.), members of the Crum and Forster Enterprise.

Hartville Pet Insurance Group is a trademark of United States Fire Insurance Company. United States Fire Insurance Company and Fairmont Specialty Insurance Agency may be individually or collectively referred to as Hartville Pet Insurance Group or Hartville. Information is available at

C&F and Crum & Forster are registered trademarks of United States Fire Insurance Company.The Crum & Forster Enterprise, which is part of Fairfax Financial Holdings Limited, is comprised of leading and well-established property and casualty business units.